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Behind the Boutique: How Sonya Curates Each Season’s Collection

At Sonya’s Clothing, every rack, every piece, and every collection reflects thoughtful, hands-on curation. What appears in-store or online isn’t just fashion—it’s a story. A story shaped by Sonya Janigian’s eye for timeless elegance, her deep understanding of what women truly want to wear, and over four decades of experience in boutique fashion.

This is a behind-the-scenes look at how each season’s collection comes to life at Rhode Island’s most beloved women’s boutique.


It Starts with the Woman in Mind

Before considering trends or attending trade shows, Sonya begins with the customer. She doesn’t ask, “What’s in?”—she asks, “What will make her feel amazing?”

Each collection is designed to support every aspect of a woman’s lifestyle—from casual weekends to formal events, from everyday staples to standout statement pieces. The mission is simple: to ensure every item feels wearable, flattering, and just a little unexpected.


A Boutique Buying Process Built on Experience

A Boutique Buying Process Built on Experience

Each season, Sonya travels to leading buying markets and collaborates directly with designers and longtime representatives. Unlike mass retailers that rely on data-driven bulk orders, she hand-selects every piece—guided by quality, fit, and harmony with existing collections.

She seeks out:

  • Timeless silhouettes with a modern twist

  • Premium fabrics that wear beautifully

  • Pieces that layer, transition, and mix effortlessly

  • Styles that feel current without being trendy


The Mood Behind Each Season

Every season brings a unique tone. Spring might introduce soft palettes and breathable textures, while fall embraces structure, layering, and deeper hues. Sonya draws inspiration from art, travel, customer conversations, and the natural rhythm of life in Rhode Island.

Trends may inform her choices, but they never dictate them. Expect curated prints, purposeful details, and flattering shapes—designed to transcend fleeting fashion moments.


From Fit to Finish: The In-Store Edit

Once the garments arrive, Sonya and her team style, display, and refine each collection on the boutique floor. Styling is part of the curation—it’s not an afterthought. Pieces are paired intentionally, allowing customers to immediately envision how an outfit comes together.

The in-store team offers personalized guidance and honest advice, helping clients tailor each look to their individual style—without pressure, just great fashion.


Why It Matters

Shopping at Sonya’s means investing in more than clothing. It means stepping into a story, a process, and a point of view that values confidence, longevity, and elevated style.

This thoughtful, customer-centric approach is what keeps clients returning season after season—and why so many have been shopping with Sonya’s for over 40 years.


Looking Ahead

Sonya’s commitment to thoughtful curation remains unwavering, even as its online presence continues to grow. Whether shopping in Cranston or browsing from home, customers will always find pieces that reflect the same care, quality, and boutique experience that has defined Sonya’s since the 1980s.

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